For Qualcomm’s new Snapdragon Stadium opening, we were tasked to create a half-time experience for 30,000 audience members. Our goal was to find a new and exciting way to stimulate audience participation and fan engagement.

To take the live game experience to the next level, audience powered cars participated in a virtual race all rendered in real time on an AR track over the live stadium.

The game was a huge hit, with the audience actively participating in the race and having an absolute blast! What’s more, it fostered a sense of team spirit, bringing everyone together in a fun engaging way. We loved seeing the community input and showcasing what a Snapdragon processor can do!